Jessica has a five minute quickie of Fancy!

Having to endure a wait for an hour for Miss Jessica Simpson, event photogs had only 5 minutes to shoot pop turned country artist as she launched her new Fragrance, Fancy at the Macy's South Coast Plaza in Costa Mesa, CA.



The last time I did an event at this location was with Fergie. For Simpson, this was a bit more subdued event but more controlled than Fergie. We only had 5 minutes to take our shots. Unfortunately, it was a bit of a battle with the security and Macy employees standing in the way of our shoot. But as professional photographers, we still were able to get our shots.


Is this really my fragrance?

We were trying to get Jessica to take off her sweater to show off her fashion, but I guess it was a bit cold here in Southern California.

Thanks so much for the publicist trying to make sure that we were accommodated. Unfortunately, her hands were tied with the Macy's store telling her that the photo and media opp was limited to 5 minutes.



Oh well, I guess we'll just have to get a whiff of Jessica's Fancy to remind us about the quickie event we did with over 10 photogs driving more than 30 miles just to shoot this event with no "Over The Shoulder" shot from Jessica.


All photos by ©Peter Gonzaga. All Rights Reserved.

LL Cool J Launches Spring Line of Todd Smith

LL Cool J has conquered the entertainment world from music, television and film. He's now moved to the fashion world with his spring launch of his menswear line "Todd Smith by LL Cool J." He's taking the cutting edge form of young men's active wear and made it to his own. With strong graphics, LL Cool J and his team of designers has got it right without making the line look like a typical rapper's threads.



I had dispatched my good friend Alex Sanchez to take photos for me. I was still nursing a supposed flu that I thought went away. Unfortunately, the event didn't go smoothly for photographers who were invited to cover the event. As my photog Alex mentioned to me, while the other photogs and him were standing waiting to take pictures, an obnoxious Macy's employee told them they had to sit down because it's about the fans and not about the photographers. Thank God that Alex and the other photogs just bit their tongue and dealt with the situation as they took the photos of LL Cool J and his models.



Overall, the event went pretty well except for that one lapse in judgement of the Macy's employee. Did she realize that the photogs are here also for exposure and publicity for LL and so that the fans will see photos of LL in magazines and newspapers.

Oh well. Until next time, "Over the Shoulder!"

Next posting will be photos of the "Stop-Loss" Premiere.